Essay about Architecture and College Choices - 1885 Words

There are many colleges in the United States but not all of them have good programs in architecture. The colleges that I plan on going to would be Northeastern University, Academy of Art University, and Georgia Tech. I have used many different places to get my information on architecture and these colleges such as books over architecture, the schools main pages, InfOhio, Ebsco database, and many other sources. Architecture has always been an interest of mine, when I was younger I would always draw up little blueprints for the house I wanted to live in and I don’t know what exactly got me into it but I want to do something that I will enjoy doing in the future, and architecture was a good choice. I think that the colleges I have found†¦show more content†¦The Tuition for NEU is in the range of $20,000-$27,000 this amount will vary depending on if you live in state or out of state. The total amount of students enrolled at NEU in 2012 was 21257 students. The school itse lf is located in Boston, Massachusetts the exact address is 360 Huntington Ave, Boston, MA 02115. The school itself is around a medium sized school which doesn’t have very long commutes between classes so the students won’t be late to class all the time. The deadline for enrollment at NEU is early fall and early spring depending on when you want to take your classes. The major offered here for an architect would be a major in architecture and design. Northeastern has a co-op program which is a very good thing for an architect because it will give you the experience required to start working as an architect and skip the intern step in between. The Scholarships offered at NEU are, the normal scholarships that all applicants are open to but you must sign up for fall classes and this scholarship is a competitive scholarship which undergraduate applicants will have to score the top on the entrance exam. These top 25% could also receive merit scholarships that entitle the st udent to $5,000-$20,000 there first year of school and $5,000-$10,000 per semester for the rest of their college life. The national scholarship which is given to anyone who is noticed by the school board as a national scholar and it is $30,000Show MoreRelatedThe Career Path Of The North Carolina State University764 Words   |  4 Pagesrecommended ,and important because it sets the path to your future into who you will become. Deciding the right college might be hard having so many opportunities laid out for you, but article writer Katy Hopkins explains how ideally a high school senior should have at least a clear career path to being able to compare colleges making it easier in choosing the most recommended into your career choice. North Carolina university is located in Raleigh,NC. During the past year a record of 21,099 freshman applicantsRead MoreTaking a Look at the University of Oregon728 Words   |  3 PagesCollege Essay - University of Oregon The University of Oregon is located in Eugene, Oregon. The University of Oregon is widely known for an impeccable environmental science department as well as for being a very progressive university. The beautiful mountainous location allows for very applicable science classes and contributes greatly to the learning of the students. Relatively close proximity to the city of Portland and the Pacific ocean are very intriguing to many, attracting many potential studentsRead MoreEssay1354 Words   |  6 Pagesfive-- depending on the beverage. Much like coffee shops, there many colleges offer different features at similarly diverse price points. Out of the thousands in the US, the University of Washington and the University of Wisconsin Milwaukee best suit my needs. 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I have completed my Bachelors of Architecture from Thiagarajar College of Engineering (affiliated to Anna University, Chennai). The duration of my Undergraduate degree was of five years which was divided into 10 semestersRead MoreAnne Arundel Community College ( Aacc )1348 Words   |  6 PagesAnne Arundel Community College (AACC) is a two-year public, community-driven institution of higher education. It is one of the oldest and largest community colleges within the state of Maryland. Anne Arundel Community College offers transfer and career associate degree programs; certificate programs; credit courses; and continuing education, workforce development and lifelong learning opportunities. AACC is a single-campus community college with a main campus in Arnold, off -campus sites at ArundelRead MoreMy College Roommates838 Words   |  3 PagesCollege is a period of adapting from regular, socially centered life to a life more focused on studying and school work. This period of chan ge is difficult as a balance is made between spending time with friends and making time for writing papers, deciphering mathematical equations, and fulfilling the requirements for any number of other course studies is made. Only college student’s can understand the difficulty in this. As with many college students, I live off campus in my own apartment. With

Analyse Theories, Principles And Models Of Communication

2.1: ANALYSE THEORIES, PRINCIPLES AND MODELS OF COMMUNICATION What is communication theory? The communication theory was proposed by S.F Scudder in the year 1980. It states that all living beings existing on the planet communicate although the way of communication is different. The universal law of the communication theory says that all living things, whether they’re plants, animals or human beings, communicate through sound, speech, visible changes, body movements, gestures or in the best way possible to make others aware of their thoughts, feelings, problems, happiness or any other information. (Merton, R.K. 2001) Like human beings, animals also communicate among themselves through gestures and body movements. Monkeys always carry their†¦show more content†¦Having a single list of tasks, and a list of those responsible for these tasks can also be a useful resource within a project. 3). Anticipate time spent on communication ‘...collaboration is inherently more time-consuming – and hence resource-consuming and costly – than non-collaboration activities.’ (Huxham, 1996) 4). Formal vs Informal Communication strategies may be more informal in small teams of researchers that have built up trust. The level of formality/informality needs to be identified. It is still vital to keep written records of agreements and plans for work, however. In new or large groups, communication must be frequent and structured. 5). Agree how decisions will be reached It is important to agree and commit to a strategy for communicating as a project team. Consider options. Having a communication strategy that people haven’t had an opportunity to agree on, or who aren’t aware of, will mean that communication won’t be effective. 6). Ensure people commit to communication Not communicating is the surest way to undermine trust. If communication is failing, address the issues quickly and either find alternatives or emphasize the need to communicate. The need to answer e-mails promptly and attend meetings need to be established in consortium agreements and actions taken on failure to comply need to be identified. Review the communication strategies after key stages; identify the bestShow MoreRelatedThe And Criticisms Of Laswell s Work Essay1158 Words   |  5 Pages -Introduction -Theories of his works - Case Study -Praises and Criticisms of Laswell’s Work - Other areas where Harold Laswell was also known -Reference HAROLD DWIGHT LASWELL He ls an American political scientist and a Communications Theorist who was popular for his extensive research in the areas of Politics. He was also a leader in the applications of Psychology principles to Politics and also in designing a structure of Politics which is based on theories of Natural SciencesRead MoreThe Psychological Theories Of Alcohol Dependence, Social Learning Theory And Alcohol Expectancy Theory Essay1471 Words   |  6 Pagescompare two psychological theories of alcohol dependence, social learning theory and alcohol expectancy theory. Bandura’s Social Learning Theory and Its Application to Alcohol Dependency Social learning theory is the cumulative works of many psychologists and sociologists, the most influential of these, was Bandura (1969, 1977 and 1986) whose works were the first to combine the principles of cognitive psychology and those of behavioural learning (the two prominent theories of the time). 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Belonging Crucible Free Essays

All individuals unmistakably experience a sense of belonging in a multifaceted and convoluted process. Arthur Miller’s play â€Å"The Crucible† and George Clooney’s film â€Å"Good Night and Good Luck† are both texts where acceptance into society is explored in characters through various and complex measures. We will write a custom essay sample on Belonging Crucible or any similar topic only for you Order Now While the play and film both illustrate the complexities of assimilation into society to an individual’s identity the Crucible further presents this as an ironic situation as people are pressured into conforming to societal desires, where choosing to detach from community values leads to a detrimental fate.The Crucible examines the exploitation of an individual by the power of coercion in society. The play is set in 1692 and it reflects the Salem witch Trials of that time contrasted with McCarthyism in the time of Miller. It depicts the Puritan characters where they are faced with choosing between binary oppositions as ‘a person is either with this court or†¦ counted against it, there be no road between†. Miller also adopts patois and archaic language to distance responders from the context and events, so as to critically analyse the conflict within character relations. Abigail is one character who has been exploited into conforming to society. She is dishonest and manipulative as on the occasion of the forest events. She exploited Tituba to act as the scapegoat through her use of contextual references voiced through vivid imagery, â€Å"I see the face of Lucifer, your face and mine†, overriding the pleading tone of the Barbados woman. She has also been able to avoid detection of her sinful behaviour, which was achieved by her and the other girls using repetitive histrionics, â€Å"I want to open myself!†¦ I saw Sarah Good with the Devil! I saw Goody Osburn with the Devil!†¦ † The responder clearly can see how Abigail has been pressured into conforming to her community as she uses uncomprehendable methods in order for her to survive. The Crucible also displays the importance of assimilation into society in maintaining an individual’s identity. Marry Warren is a character who chooses to conform to society so that she can maintain her identity. She is a young woman who has no major social status in her community and the only way for her to feel accepted is to conform and obey with what is expected of her. The power Abigail has over her is enormous as Mary tries to stand up for justice, but is unable to as the peer pressure is too much for her to handle. She listens to Proctor’s advice in order to save Elizabeth, â€Å"Mary, remember the angel Raphael-do that which is good†, but once in court she is rendered powerless by the constant mocking of Abigail and the girls as they mimic her every action. This causes Mary to accept defeat as she gives up her personal values and sides with Abigail over Proctor, â€Å"I’ll not hang with you! I love God, I love God†. This enhances the audience’s understanding of how the power of coercion in society leads to a detrimental shaping of an individual’s identity as they choose to conform to save themselves. Through society’s pressure to conform, Good Night and Good Luck heightens the reader’s awareness of how an individual is forced into committing to civilisation, leading to a negative impact on their sense of self. The married couple, Shirley and Joe Wershba, are going against CBS’s company policy as no co-workers are allowed to be married. In order for them to stay married they must keep it a secret. In choosing to adhere to community values it forges a detrimental shaping of their identity as they must keep their secret unknown or they will face the consequences. Later in the film the couple are asked by the companies manager, Jeff Daniels, for one of them to resign as he state that everyone knows they are married anyway. The script writer has also incorporated irony here as Shirley says, â€Å"Finally we can tell everyone the truth†, knowing well that everyone already does know. The effect this has is that it enables the audience to understand how it feels liberating for the couple that they don’t have to keep this secret anymore, and that this secret was acting as a barrier for them to truly belong and by ridding themselves of this secret it allows them to feel a positive sense of self. Arthur Miller’s play ascertains that choosing to detach from societal pressures offers a way to nurture an individual’s identity. Proctor is a character who is seen to be a strong family man, but behind the scenes he was having an affair with the young Abigail leading to him to have marital roubles. This gave rise to Proctor feeling a sense of alienation where he doesn’t deserve the respect of his community or his wife’s love. Whilst in court he makes a declaration to Danforth that they will both will burn in hell, which is an attack on Danforth and himself, â€Å"A fire, a fire is burning! I hear the boot of Lucifer, I see his filthy face! And it is my face, and yours, Danforth! †. During the concluding scenes of the play Proctor has an epiphany when he is asked to sign the papers confessing his sins. He realises that his name is what defines his identity and that by signing it away he is giving up on himself. In refusing to sign the papers Proctor is asserting his right to judge himself, â€Å"for now I do think I see some shred of goodness in John Proctor†. Proctor here conveys the message that he is choosing not to belong to his society but to his wife as she is what is most important in Proctor’s life. This concept of choosing to adhere to an individual’s own beliefs and not to the expected desires of the community is also portrayed in Good Night and Good Luck by the characters Edward Murrow and Fred Friendly. The pair make a formidable partnership as they both have the burning sensation of delivering the truth to the public, even if it is prohibited to do so. Friendly is a bit cautious of completing this risky task as Murrow states â€Å"we might not get away with this one†, but he is still determined as Murrow to see this task through, â€Å"we’re gonna go down swinging†. The inclusive ‘we’ used in their statements shows that they are in this together and backed up with the boxing metaphor in Friendly’s statement exemplifies that they will fight till the end as one team, no matter the consequences. From these texts, through the main characters ,the audience is able to see the possibilities of how choosing to go against the community is beneficial for an individual’s identity. Through examining ‘The Crucible† and â€Å"Good Night and Good Luck† it portrays that people indeed experience a sense of acceptance one way or another. Both texts are inextricably linked as they are both seen by the audience to convey the same notions of belonging, which lead to elucidation of an individual’s identity. How to cite Belonging Crucible, Essay examples

Developing Quality Assurance and Improvement Program

Question: Discuss about the Developing Quality Assurance and Improvement Program. Answer: Introduction: In accordance with the Generally Accepted Accounting Principles (GAAP), the auditors are responsible for dissecting the overall organisational data to find out any type of manipulations or misstatements, which might obstruct its financial progress. Since the auditors are responsible for depicting qualified or unqualified audit reports to conform to the GAAP rules and regulations, King Queen has presented that the financial reports of Impulse Pty Limited are not qualified. According to such unqualified report, it has been found that Impulse Pty Limited has complied with all the necessary regulations in disclosing its financial reports. As commented by Bagshaw (2013), the qualified and unqualified audit reports primarily depict that the organisation has represented the values of the different items in the financial reports in an accurate manner. On the contrary, Ahmed Haji et al. (2016) are of the view that the auditors often adopt unscrupulous measures to maximise their financial gain by providing firms with unqualified audit reports, which are not prepared in compliance with the GAAP rules. In addition, from the provided case, it has been found that the auditor has provided unqualified auditor report to Impulse Pty Limited. This implies that the organisation has developed its financial statements by complying with the GAAP rules. However, the problem of liquidation is inherent, as could be observed from the financial statements. Hence, it signifies that EFL has not analysed the financial statements of Impulse Pty Limited carefully before associating itself in the scope of investment. Along with this, the organisation has not adopted effective asset valuation methods, which requires an audit report to evaluate the financial reports. According to Bedard, Cannon and Schnader (2014), it is the responsibility of the auditors to conduct valuation methods, which is necessary to perceive the financial position of an organisation. However, as argued by Chambers and Odar (2015), the auditors often use qualified connotation for the organisations, which do not depict sufficient financial information in their annual reports. The liquidation issue of Impulse Pty Limited primarily depicts that the organisation has been struggling to settle off its short-term dues and obligations. This is because the debtors turnover and inventory turnover have decreased over the period. Such cash flow minimisation has further aggravated the liquidation problem of Impulse Pty Limited, which has hindered the ability of the organisation to make payments. In this context, Christensen, Glover and Wood (2012) stated that with the assistance of the auditors, the firms are able to guard their liquidity issues and present sound financial conditions. However, the pertinent regulations and cases could be located, which would contribute to understanding the actual value of liability of King Queen. As cited by Cohen and Simnett (2014), the Liability Limitation Agreements (LLAs) of 2008 provide an opportunity to the auditors to minimise any type of litigations, which could be depicted in the audit report of the firms suffering from losses. The unqualified audit report presented on the part of King Queen for the year 2012 has not signified any type of liquidation issues faced on the part of EFL. However, the main liquidation issues have primarily lead to losses, which was acquired on the part of EFL. The particular cases like Lehmann Brothers and Dick Smith have lead to significant losses for a number of investors. Moreover, the CEO and the directors of the organisations have been prosecuted in the court, while the auditors have been fined a meagre amount. The regulatory authority has arrived at a decision that the auditors could not be held liable for payment of any loss acquired on the part of the investors. In the provided case, the financial situation is depicted in the annual report of the organisation, which has been used on the part of EFL for investment conduction. Thus, such wrong presentation in the financial reports denotes the negligence in terms of the responsibility of the auditor. In this regard, Decaux and Sarens (2015) argued that the audit firm primarily depicts authenticity in the financial statements, which could be manipulated for monetary benefits. The particular cases such as Law Society vs. KPMG Peat Marwick and Others; CHD 3 NOV, 1999 and Hedley Byrne and Co Ltd v Heller and Partners (1964) AC 465 depict the influence framed on the part of the auditors for making investment-related decisions. The above two cases resemble the negligence of the responsibility of the auditors, which have resulted in significant losses and scandals. Hence, after evaluation of the above two cases and the liability limitation agreements (LLAs), it could be evaluated that the auditors are somewhat responsible for the organisational misstatements. However, after the intensification of liability limitation agreements (LLAs) in 2008, the auditors are excluded in relation to any type of negligence or misjudgement detected in the audit report. As commented by Duncan and Whittington (2014), after the initiation of LLAs, the investors utilise the report of the auditors as references for completing the financial analysis before making any investment decision. Description of a different situation if EFL had contacted King Queen in making decision: The modification in the provided scenario signifies upon the confidential rules, which have been laid out in the rulebook of GAAP. King Queen is required to maintain the confidentiality of the financial statements of Impulse Pty Limited from EFL, since the latter is a third party investor. Along with this, the EFL approach mainly depicts that the audit firm is responsible for evaluating the financial position of Impulse Pty Limited to ascertain its current feasibility. As stated by Hodge (2014), the investors mainly select the auditor services for evaluating the financial position of the organisation to depict its future scope and return, which could be provided by investment. Since EFL has approached King Queen to dissect the financial position of Impulse Pty Limited, the audit firm would be responsible for any loss incurred. The request for collecting information and depicting the financial reports in accordance with the GAAP rules is sufficient. Hence, by conducting the same, King Queen would not be violating the confidentiality law. This is because it has been only representing the things inherent in the financial report without disclosing any internal information. Under such a condition, the audit firm of King Queen would be responsible for covering the losses incurred on the part of EFL from the investment conducted from their database. As mentioned by Knechel (2016), Goldman Sachs has been liable to pay money to its investors, as presenting the financial reports and evaluation have been conducted, which lead to huge losses. Hence, it could be stated that King Queen is liable to EFL, if the audit firm has been appointed before the conduction of investment. Definitions and importance of actual and perceived independence: The external and internal auditors are provided with independence relating to both actual and perceived auditing, which signify the financial importance of an organisation (McDonald 2014). The auditors independence mainly denotes the absence of external impact on the auditors at the time of preparation of the financial reports. In this context, Pitt (2014) advocated that the non-affected auditors depict the actual financial position of the organisation in the report of the auditors, which could be used for investment decision-making. The below-mentioned auditing independences are given to the auditors during their audit process: Actual independence: The actual independence depicts the situation, in which the auditors are not prevented to make overall evaluation of the financial position of the company. This kind of independence is needed for every auditor, which enable the investors to make sufficient financial decisions by dissecting the entire risk associated with investments. As argued by Riedl and Dunn (2013), the lucrative benefits often distract the auditors to adopt unscrupulous measures by not complying with the actual auditing independence. Furthermore, the actual auditor independence primarily depends on the attitude towards the entire condition and the keenness to depict accurate and feasible reports to the pertinent users. In this regard, Shah and Jarzabkowski (2013) remarked that the stringent regulations and rules have restricted the auditors depending on actual independence during the process of auditing. In opposition to such scenario, the auditors might be punished, which would have a negative impact on their professional careers. Listing of regulatory requirements and professional standards for the different provided situations: According to the provided situation, Bob is required to carry out the assignment provided on the part of its university, which requires a thorough evaluation of the financial condition of Club Casino. However, while performing the evaluation of the financial information, Bob has used the internal information of the organisation in its report, which is mandatory to comply with the assignment brief. Such utilisation of internal information signifies a breach in the auditing procedures, which violates the prevailing audit rules and regulations. According to the regulations, the publishing of the audit report in the absence of any prior notice to the organisation might attract lawsuit, which would negatively affect the brand image and smudge feasibility of the audit reports. As mentioned by Shah and Nair (2013), stringent audit regulations are initiated to proscribe the rivals from taking benefits of the organisational secrets, which would impede its market position. According to the provided information, Wendy has been involved in acting as the secretary of the organisation, since Ace Limited has no secretary at the present state. It has been observed that the person is sitting in the secretarial position of the organisation for the last six months. This has clearly desecrated the GAAP rules and regulations pertaining to the audit procedures. According to the GAAP guidelines, the organisation is liable to comply with the prevailing rules of GAAP, which denotes that the company needs to have an independent secretary to manage the internal company affairs. However, after the breach of such auditing rules, it is necessary for Wendy to resign from the secretarial position. The vacant position needs to be filled by recruiting a qualified personnel to handle the business affairs. As stated by Wisniewski (2013), the GAAP regulations and rules are there to prevent any unethical practices, which might hinder the business performance of the organisation. The provided scenario depicts that Leo has been recruited at the time of vacation for the position of temporary auditor in the context of Precision Machinery Limited. The appointment is arranged, since Leo is the eldest son of a factory worker and the person is engaged in the system of internal audit. Therefore, this appointment decision has breached the auditing regulations, as per the GAAP guidelines. The overall rules applied to the audit members denote that no family member or staff acquaintances could be appointed as the internal auditor. Therefore, the appointment of Leo as the internal auditor has violated the GAAP guidelines. As commented by Ahmed Haji et al. (2016), the investors often consider the audit report and the associated auditors involved in preparing such report. Therefore, any one out of Leo and his father needs to resign from their position to comply with the internal audit procedure of GAAP. According to the provided case, Classic Reproduction Pty Limited has not able to settle the entire audit amount to Chan Associates. The audit fees are due for the last three years. In order to settle off the dues, Classic Reproduction Pty Limited has sold furniture, which is 50% of the furniture and 25% of the business stake. Therefore, this arrangement has violated the principle of auditing relating to any type of bribe from the client. Along with this, the entire change acceptance could not be conducted, since the organisation is yet to be incorporated. Thus, the auditing organisation is required to return the entire share and furniture, which is given on the part of Classic Reproduction Pty Limited for service exchange. In addition, for their payments, the audit firm could pull out its consent form the financial reports of Classic Reproduction Pty Limited, which might represent the poor financial condition of the organisation. References: Ahmed Haji, A., Ahmed Haji, A., Anifowose, M. and Anifowose, M., 2016. Audit committee and integrated reporting practice: does internal assurance matter?.Managerial Auditing Journal,31(8/9), pp.915-948. Bagshaw, K., 2013.Audit and Assurance Essentials: For Professional Accountancy Exams. John Wiley Sons. Bedard, J.C., Cannon, N. and Schnader, A.L., 2014. The Changing Face of Auditor Reporting in the Broker-Dealer Industry.Current Issues in Auditing,8(1), pp.A1-A11. Chambers, A.D. and Odar, M., 2015. A new vision for internal audit.Managerial Auditing Journal,30(1), pp.34-55. Christensen, B.E., Glover, S.M. and Wood, D.A., 2012. Extreme estimation uncertainty in fair value estimates: Implications for audit assurance.Auditing: A Journal of Practice Theory,31(1), pp.127-146. Cohen, J.R. and Simnett, R., 2014. CSR and assurance services: A research agenda.Auditing: A Journal of Practice Theory,34(1), pp.59-74. Decaux, L. and Sarens, G., 2015. Implementing combined assurance: insights from multiple case studies.Managerial Auditing Journal,30(1), pp.56-79. Duncan, B. and Whittington, M., 2014, September. Compliance with standards, assurance and audit: does this equal security?. InProceedings of the 7th International Conference on Security of Information and Networks(p. 77). ACM. Hodge, S., 2014. The Use and Effectiveness of the Internal Audit Function on an External Audit.Available at SSRN 2430851. Knechel, W.R., 2016. Audit quality and regulation.International Journal of Auditing,20(3), pp.215-223. McDonald, P., 2014. The pursuit of business acumen: audit leaders can help their staff adopt a more business-minded focus and successfully transition from traditional assurance work to advisory and consultative services.Internal Auditor,71(6), pp.36-41. Pitt, S.A., 2014.Internal Audit Quality: Developing a Quality Assurance and Improvement Program. John Wiley Sons. Riedl, D.H. and Dunn, M.K., 2013. Quality assurance mechanisms for the unregulated research environment.Trends in biotechnology,31(10), pp.552-554. Shah, M. and Jarzabkowski, L., 2013. The Australian higher education quality assurance framework: From improvement-led to compliance-driven.Perspectives: Policy and Practice in Higher Education,17(3), pp.96-106. Shah, M. and Nair, C.S. eds., 2013.External Quality Audit: Has it Improved Quality Assurance in Universities?. Elsevier. Wisniewski, S., 2013. From compliance to the bottom line: internal audit has much to gain from investing in technologies for assurance mapping, expanding audit coverage, and data analytics.Internal Auditor,70(5), pp.21-23.

Missing (1982) Film Review Essay Example

Missing (1982): Film Review Essay Missing is a classic American Drama film, released in the year 1982. The film is directed by Costa Gavras and it stars Jack Lemmon, Sissy Spacek and Melanie Mayron in lead roles, ably supported by John Shea and Charles Cioffi. The film is produced by Edward Lewis and Mildred Lewis; its script is handled by Donald Stewart and Costa Gavras. The music (which received wide appreciation), was composed by innovative Greek composer Vangelis. Distributed by Universal Pictures, the film runs to two hours. The script is based on the true story of an American scribe Charles Horman, whose mysterious disappearance in the wake of the Chilean coup of 1973 sets up the crux of the narrative. In this US supported coup, incumbent President Salvador Allende was overthrown by Right-wing forces and the military. At the time of its release, the film attracted controversy due to its honest handling of political realities. Although Chile was never directly referred to in the film, the mention of major cities like Vina del Mar and Santiago surely gives away the identity of the country. Since it portrayed the United States of America in a negative cast, it met with stringent criticism in the Western press. Since the film is an adaptation of a real life story, it contains elements of both drama and documentary genres. We will write a custom essay sample on Missing (1982): Film Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Missing (1982): Film Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Missing (1982): Film Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Barring the controversies and lawsuits that it attracted, the film is a successful product overall. Director Costa Gavras’s chief intention in the film is not so much to make political statements as it is to convey the human drama surrounding the disappearance of journalist Charles Horman. The script closely adheres to the factual details presented in the original book verstion of the name, ‘The Execution of Charles Horman: An American Sacrifice’ first published in 1978. There are hints left by the director that the indifference of the American government in taking swift search and rescue operation had perhaps caused his ultimate demise. Such an assessment certainly did not go down well with officials in Washington D.C., it triggered a debate in media outlets across the country. The film also shows the nature of major bureaucracies and how they can frustrate and disappoint legitimate concerns of citizens. The father and mother of the missing journalist, played by Jack Lemmon and Sissy Spacek respectively, deliver a stand out performance in depicting their anxieties and apprehensions in the wake of their son’s sudden disappearance. It was Beth Horman, who first makes a vain attempt by contacting the American consulate in the hope of locating her son’s whereabouts. Later, Charles travels all the way to New York to persuade the authorities to pursue their son’s case. In the end, it turns out that Beth’s sceptical attitude with authorities and government institutions is closer to truth than that of Charles’. The latter, for example was shown to be naive in trusting official utterances and promises. Their unsuccessful search to locate and rescue their son makes the story a tragedy. But credit has to be given to director Gavras in not stretching a genuine tragedy into a melodrama. The film also implicitly exposes the powerlessness of individual citizens in a population in dealing with major governmental institutions. Individuals confronting personal losses easily grow disgruntled with their own governments. And the United States is shown to be no exception to this rule, as both Beth and Charles find it near impossible to get their requests heeded. The fact that Charles Horman was ‘executed’ Chilean authorities with the complicity of American diplomats validates citizens’ grievances against governments. As movie reviewer Vincent Canby notes in his article for the New York Times, â€Å"It is the belief of Mr. Costa-Gavras, as well as of Thomas Hauser, the lawyer who wrote the book on which the film is based, that young Mr. Horman was executed by Chilean authorities, probably with the tacit approval of some United States representatives on the scene, because he had knowledge of United States involvement in the military coup that had overthrown the Marxist government of Dr. Salvador Allende Gossens, the Chilean President† (Canby, 1982) It is a genuine reflection of the merit of the film that it was nominated under several categories in the year’s Academy Awards. It rightly won the award for best Writing Adapted Screenplay and richly deserved nominations in Best Actor (Jack Lemmon), Best Actress (Sissy Spacek) and Best Picture categories. More importantly, it on the Golden Palm award in Cannes Film Festival of the same year. The other technical aspects of the film, such as cinematography or editing are nearly not as perfect. But the strong script line and emphasis on right areas compensate for these small shortcomings. Works Cited: Movie Review, Missing (1982), NYT Critics’ Pick, ‘MISSING’ BY COSTA-GAVRAS’ By VINCENT CANBY, Published: February 12, 1982, retrieved from on 25th June, 2011 Missing (1982), A review by Damian Cannon., Copyright  © Movie Reviews UK 1997, retrieved from on 25th June, 2011

Best Analysis Eyes of TJ Eckleburg in The Great Gatsby

Best Analysis Eyes of TJ Eckleburg in The Great Gatsby SAT / ACT Prep Online Guides and Tips In The Great Gatsby, in the middle of a strange, gray landscape, hovers a giant billboard of eyes without a face- the eyes of Doctor T.J. Eckleburg. It's a creepy image, and the fact that several characters seem disturbed by it means that it is very significant in the novel. But did you know that F. Scott Fitzgerald didn't make up this advertisement? If you image search "oculist shop sign," you'll see that this disembodied eyes thing was a pretty standard way to advertise places that sold glasses! So how does The Great Gatsby transform what would have a reasonable everyday image into a sign of the macabre? And why does this billboard affect the characters who see them so much? In this article, I'll talk about the places where the eyes of Dr. T.J. Eckleburg are mentioned in the novel, explain their symbolic meaning, connect them with the novel's themes and characters, and also give you some jumping-off points for writing essays. Quick Note on Our Citations Our citation format in this guide is (chapter.paragraph). We're using this system since there are many editions of Gatsby, so using page numbers would only work for students with our copy of the book. To find a quotation we cite via chapter and paragraph in your book, you can either eyeball it (Paragraph 1-50: beginning of chapter; 50-100: middle of chapter; 100-on: end of chapter) or use the search function if you're using an online or eReader version of the text. What Are the Eyes of Dr. T.J. Eckleburg in The Great Gatsby? Before delving into the deeper meaning of this image, let's get a general idea of what this object is. In the middle of Queens, along the road the characters take to get from West Egg to Manhattan, near George Wilson's garage, there is a billboard. The billboard is an ad for an optometrist (called an "oculist" in the 1920s). The image on the ad is a pair of giant disembodied blue eyes (each iris is about a yard in diameter), which are covered by yellow spectacles. The rest of the face isn't pictured, and the billboard is dirty with paint that has faded from being weathered. Key Quotes About the Dr. T.J. Eckleburg Eyes Before we can figure out what the eyes mean as a symbol, let's do some close reading of the moments where they pop up in The Great Gatsby. Chapter 2 The first time we come across Dr. T.J. Eckleburg and his eerie eyes, we are in the midst of a double whammy of terribleness. First, Nick has just described Queens as a depressing, crumbling "valley of ashes" that is "grotesque" and "desolate" (2.1). Second, Tom is about to introduce Nick to Myrtle Wilson, his married mistress. But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T. J. Eckleburg. The eyes of Doctor T. J. Eckleburg are blue and gigantic- their retinas are one yard high. They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose. Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away. But his eyes, dimmed a little by many paintless days under sun and rain, brood on over the solemn dumping ground†¦ I followed [Tom] over a low white-washed railroad fence and we walked back a hundred yards along the road under Doctor Eckleburg's persistent stare... "Terrible place, isn't it," said Tom, exchanging a frown with Doctor Eckleburg. (2.1-20) Just like the quasi-mysterious and unreal-sounding green light in Chapter 1, the eyes of Doctor Eckleburg are presented in a confusing and seemingly surreal way: Instead of simply saying that there is a giant billboard, Nick first spends several sentences describing seemingly living giant eyes that are hovering in mid-air. Unlike the very gray, drab, and monochrome surroundings, the eyes are blue and yellow. In a novel that is methodically color-coded, this brightness is a little surreal and connects the eyes to other blue and yellow objects. Moreover, the description has elements of horror. The "gigantic" eyes are disembodied, with "no face" and a "nonexistent nose." Adding to this creepy feel is the fact that even after we learn that the eyes are actually part of an advertisement, they are given agency and emotions. They don't simply exist in space, but "look out" and "persistently stare," the miserable landscape causes them to "brood," and they are even able to "exchange a frown" with Tom despite the fact that they have no mouth. It's clear from this personification of an inanimate object that these eyes stand for something else- a huge, displeased watcher. Chapter 7 The second time T.J. Eckleburg's eyes appear, Tom, Nick, and Jordan are stopping at Wilson's garage on their way to Manhattan to have it out with Daisy and Gatsby. We were all irritable now with the fading ale and, aware of it, we drove for a while in silence. Then as Doctor T. J. Eckleburg's faded eyes came into sight down the road, I remembered Gatsby's caution about gasoline†¦.That locality was always vaguely disquieting, even in the broad glare of afternoon, and now I turned my head as though I had been warned of something behind. Over the ashheaps the giant eyes of Doctor T. J. Eckleburg kept their vigil but I perceived, after a moment, that other eyes were regarding us with peculiar intensity from less than twenty feet away. In one of the windows over the garage the curtains had been moved aside a little and Myrtle Wilson was peering down at the car. (7.136-163) This time, the eyes are a warning to Nick that something is wrong. He thinks the problem is that the car is low on gas, but as we learn, the real problem at the garage is that George Wilson has found out that Myrtle is having an affair. Of course, Nick is quickly distracted from the billboard's "vigil" by the fact that Myrtle is staring at the car from the room where George has imprisoned her. She is holding her own "vigil" of sorts, staring out the window at what she thinks is the yellow car of Tom, her would-be savior, and also giving Jordan a death stare under the misguided impression that Jordan is Daisy. The word "vigil" is important here. It refers to staying awake for a religious purpose, or to keep watch over a stressful and significant time. Here, though, both of those meanings don't quite apply, and the word is used sarcastically. The billboard eyes can't interact with the characters, but they do point to- or stand in for- a potential higher authority whose "brooding" and "caution" could also be accompanied by judgment. Their useless vigil is echoed by Myrtle's mistaken one- she is vigilant enough to spot Tom driving, but she is wrong to put her trust in him. Later, this trust in Tom and the yellow car is what gets her killed. Chapter 8 Our last visit to the eyes happens during a private moment between the coffee shop owner Michaelis and George Wilson. Since Nick isn't actually there, this must be Nick's version of Michaelis's testimony to the police after the murder-suicide. "Have you got a church you go to sometimes, George? Maybe even if you haven't been there for a long time? Maybe I could call up the church and get a priest to come over and he could talk to you, see?" "Don't belong to any." ... Wilson's glazed eyes turned out to the ashheaps, where small grey clouds took on fantastic shape and scurried here and there in the faint dawn wind. "I spoke to her," he muttered, after a long silence. "I told her she might fool me but she couldn't fool God. I took her to the window" With an effort he got up and walked to the rear window and leaned with his face pressed against it, "and I said 'God knows what you've been doing, everything you've been doing. You may fool me but you can't fool God!' " Standing behind him Michaelis saw with a shock that he was looking at the eyes of Doctor T. J. Eckleburg which had just emerged pale and enormous from the dissolving night. "God sees everything," repeated Wilson. "That's an advertisement," Michaelis assured him. Something made him turn away from the window and look back into the room. But Wilson stood there a long time, his face close to the window pane, nodding into the twilight. (8.72-105) Here, finally, the true meaning of the odd billboard that everyone finds so disquieting is revealed. To the unhinged George Wilson, first totally distraught over Myrtle's affair and then driven past his breaking point by her death, the billboard's eyes are a watchful God. Wilson doesn't go to church, and thus doesn't have access to the moral instruction that will help him control his darker impulses. Still, it seems that Wilson wants God, or at least a God-like influence, in his life- based on him trying to convert the watching eyes of the billboard into a God that will make Myrtle feel bad about "everything [she's] been doing." In the way George stares "into the twilight" by himself, there is an echo of what we've often seen Gatsby doing- staring at the green light on Daisy's dock. Both men want something unreachable, and both imbue ordinary objects with overwhelming amounts of meaning. So in the same way Myrtle couldn't see the truth above, this lack of a larger moral compass here guides George (or at least leave him vulnerable) to committing the murder/suicide. Even when characters reach out for a guiding truth in their lives, not only are they denied one, but they are also led instead toward tragedy. The characters have no access to any of these. The Meaning and Significance of the Eyes of Dr. T.J. Eckleburg in The Great Gatsby In the world of The Great Gatsby, there is no moral center. Every character is shown to be selfish, delusional, or violent. Even Nick, who, as our narrator, is ostensibly meant to reflect on who is good and who is bad, turns out to be kind of a misogynist bigot. It's not surprising that none of these characters is shown to have faith of any kind. The closest any of them come to being led by an outside force, or voice of authority, is when Tom seems swayed by the super racist arguments of a book about how minorities are about to overwhelm whites. So it makes sense that Nick, whose job it is to watch everyone else and describe their actions, pays attention to something else that seems to also be watching- the billboard with the eyes of Doctor T.J. Eckleburg. The billboard watches the site of the novel's biggest moral failures. On a more local level, the garage is the place where Daisy kills Myrtle. But on a bigger scale, the "ash heaps" of Queens show what happens to those who cannot succeed in the ambitious, self-serving, predatory world of the Roaring 20's that Fitzgerald finds so objectionable. The problem, of course, is that this billboard, this completely inanimate object, cannot stand in for a civilizing and moral influence, however much the characters who notice it cower under its gaze. Tom frowns when he feels himself being watched, but this feeling does not alter his actions in any way. Wilson wants Myrtle to be shaken up by the idea of this watcher, a God-like presence that is unfoolable, but she is also undeterred. Even Wilson himself, who seems to feel the billboard is some kind of brake on his inner turmoil, is easily persuaded that it's just "an advertisement," and so nothing stands in the way of his violent acting out. Like Gatsby, who is also compared to "the advertisement of the man" (7.83), the billboard is a sham representation of a deeper idea. People want to read God or at least an overseeing presence into it, but, in the end, they are simply externalizing their anxiety about the moral vacuum at the center of their world. Not quite the kind of vacuum we're talking about here. Characters, Themes, Motifs, and Symbols Connected to the Eyes of Doctor T.J. Eckleburg Nick Carraway. Nick is the first to notice the billboard and describe it as a watchful presence. He finds it a discomfiting cap on the misery and desolation of the "ash heaps" that separate Long Island from Manhattan. In a way, the billboard does what Nick could never do- be a completely impartial, completely objective observer of the events around it. George Wilson. George seems to conflate the eyes of T.J. Eckleburg with his idea of an ever-present, all-seeing God. He reveals to Michaelis that part of his reaction to Myrtle's affair was to try to make her be afraid of a God who is watching her every move like the billboard does. In the end, after he seems completely unhinged by Myrtle's death, George stares at the billboard in the same way that Gatsby stares at the green light at the end of Daisy's dock. It's possible to conclude that when Michaelis tells George that the eyes are just an advertisement, he removes the last barrier preventing George from acting out his violent intention. Morality and Ethics. The values of the world within the novel seem to simply be: get whatever you want for yourself, as much as you can, in any way you can, and don't get caught. No one has an internal moral compass, and there is no external one either apparently. The eyes of TJ Eckleburg come closest to being an external motivator for characters to at least consider the morality of their actions, as they squirm and become uncomfortable under the eyes' gaze. Money and Materialism. The billboard is there in the first place as an advertisement, and thus also reflects the huge capitalist influence in everyone's lives. The real reason that there is no moral or ethical underpinning to the lives of these characters is that their world is based on a greedy, money-based notion of success. Even the object that is the closest thing to a religious figure is in reality trying to compel those who see it to buy something and make someone else richer. The Valley of Ashes. The billboard of the eyes of T.J. Eckleburg is located in the middle of what Nick calls "the valley of ashes"- the industrial section of Queens that connects the rich neighborhoods of the Eggs on Long Island and the similarly booming Manhattan. That the eyes watch over this neighborhood in particular is an indictment of the way those who can't claw their way to the top get left behind in the lawless Wild East, shaming those passing through who are taking advantage of the hard work of the poor. What makes the world of The Great Gatsby go around. Essay Ideas and Tips for Writing About the Eyes of Doctor T. J. Eckleburg Now that we've discussed the significance of the billboard advertising the oculist Doctor Eckleburg, let's figure out the best way to approach this symbol in an essay. Writing Tips Here are some tips for how to write an essay about the role of a symbol in a novel: Build from the text out. In this article, I first looked at the eyes in context and discussed the billboard's meaning in the exact places where it appears, and only afterward wrote about their general significance in the novel. Keep the same system in mind for your own essay: progress from small ideas to big ones to bolster your argument. Make an argument. It's not enough to just describe the symbol and explain its possible meanings. Instead, you have to make sure that you're making some kind of point about why/how the symbol works. How do you know if you're making an argument and not just saying the obvious? If you can imagine someone arguing the opposite of what you're saying, then you've got an argument on your hands. Don't overthink it. Sure, the billboard's giant eyes can be said to represent lots of things: God, moral failings, or the lack of ethical oversight on the East Coast. But that doesn't mean that it also stands for Gatsby's father, the freedom of sailing, or Daisy's childhood. In other words, watch out for stretching your symbol analysis too far from what the text is telling you. Essay Ideas Here are some possible essay arguments. You can build from them as-is, argue their opposite, or use them as jumping-off points for your own interpretation. What Wilson really wants when he's staring at the eyes of Doctor T.J. Eckleburg is the kind of intervention that a third-person narrator would normally provide: someone to punish the bad characters and reward the good ones. Because there's no supervising authority like that in the novel, Wilson takes justice into his own hands. The problem isn't that there aren't any moral rules in the world of the novel, but that everyone is so flawed that it would be impossible to figure out who is right and who is wrong. That's why the only appropriate God figure is an inanimate object. The eyes are placed on the road between Manhattan and West Egg rather than in one of those places because this road is a place where characters could make different choices, and where they can make the decisions that affect their lives in either one of those destinations. Who has the most options in the novel? Who has the least? The Bottom Line The Eyes of Doctor T.J. Eckleburg is a billboard advertising an oculist that features a pair of giant disembodied blue eyes covered by yellow spectacles. The eyes pop up in: The beginning of Chapter 2, when Nick's personification of the inanimate eyes implies that they represent a huge, displeased watcher or the characters' moral failures. In the middle of Chapter 7, when the eyes are a warning to Nick, who perceives them as an image of a higher authority sitting in judgment. In the middle of Chapter 8, when Michaelis's explanation that the billboard isn't actually God releases the violence Wilson has been holding in check. The oculist's billboard and its creepy eyes watch over a world without a moral center, where every character is shown to be selfish, delusional, or violent, and it is positioned on the site of the novel's biggest moral failures. This billboard, a completely inanimate object, cannot stand in for a civilizing and moral influence, however much the characters want to read God or at least an overseeing presence into it. The Eyes of Doctor Eckleburg are associated with: Nick Carraway, who notices it because the billboard does what Nick could never do- be a completely impartial, completely objective observer of the events around it. George Wilson, who conflates the eyes of T.J. Eckleburg with his idea of an ever-present, all-seeing God. Morality and ethics, which don't exist in a world where the rules are: get whatever you want for yourself, as much as you can, in any way you can, and don't get caught. The Valley of Ashes, an industrial neighborhood that is an indictment of the way those who can't claw their way to the top get left behind in the lawless Wild East. Money and materialism, since the billboard reflects the huge capitalist influence in everyone's lives. What's Next? Refresh your memory of the chapters where this symbol appears: Chapter 2, Chapter 7, and Chapter 8. Compare and contrast Tom and George to see why they react to the billboard's unsettling eyes in such different ways. Consider the location of the billboard by reading about the valley of ashes and the other settings in the novel. Check out all the other symbols that enrich The Great Gatsby. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

The Causes of the Financial Crisis in 2008 Essay

The Causes of the Financial Crisis in 2008 - Essay Example It played a striking role in the failure of key businesses. It also contributed to the decrease in consumer wealth estimated to be in trillions of US dollars and a downturn in economic activities that led to global recession of 2008 – 2012 and also contributed to the European sovereign – debt crisis. It led to the increase of the TED spread that reflected an increase in perceived credit risk. The TED spread is the difference between rates of interest on interbank loans and on short – term U.S government debt. The spread of TED increase is shown in the graph below: The spread (in red) increases significantly during the crisis. The spread size is usually denominated in basis points e.g. if the bill rate (T - bill) is 5.1% and ED trades at 5.5% then the TED spread is 40 basis points. The TED spread has fluctuated over time but generally has maintained the range of within 10 and 50 basis points except during the financial crisis. In general the financial crisis cause d a very big damage to the world economy and many researchers have carried out studies to explain the causes of this crisis. We try to look into some of the causes below. Imprudent mortgage lending is considered a cause to the crisis as compared to a backdrop of abundance in credit, reduced interest rates, and over the roof prices for houses, lending standard became hassle free enabling many people to engage in the purchase of houses they couldn’t afford. ... Competitive pressures contributed to the increase in the amount of subprime lending during the years preceding the crisis. Source: U.S census bureau, Harvard University. State of the nation’s housing report 2008 The graph shows the dramatic expansion of subprime lending in the U.S between 2004 and 2006. Another cause was the housing bubble where the Federal Reserve allowed housing prices to sour to an all-time high that was unsustainable. Once the bubble burst as it was bound to, it triggered the crisis. The Federal Reserve maintained interest rates artificially low, per month payments to mortgage were low too and housing prices went up. Home owners took equity loans to pay their initial mortgages and credit card debts until the home prices peaked and the house of cards started to crumble. Mortgage debts would not be increased to pay previous debts. Lack of transparency and accountability in mortgage financing also did contribute to the 2008 financial crisis. Many participants in the housing finance sector contributed to the crisis through the creation of bad mortgages and selling of bad securities with confidence that they won’t be held accountable. Lenders would sell exotic mortgages to home owners without considering the repercussions in case the mortgages failed. Similarly, a trader would sell to investors’ securities that are toxic with fear of personal responsibility in case the contracts failed. The system collapsed through the maximization of personal gains and passing of the problem down the chain from brokers, to realtors, to individuals in rating agencies, and to other market participants. The great promise of managing risk by the ‘originate – to – distribute’ model of finance failed with

What can we do to prevent Global Warming Essay Example | Topics and Well Written Essays - 1500 words

What can we do to prevent Global Warming - Essay Example Global Warming is a popular term found nearly everywhere these days. But what is this issue? Global Warming is the term, coined to explain the rapid increase in the average temperature of the Earth’s surface and water. This has led to an immense change in the how our natural environment actually was. As Mother Earth is threatened by the ongoing global warming; it is our responsibility as its inhabitants to play our role as its guardians. Although it might seem hard at first, but with zeal and utmost determination, we can accomplish this. By following some simple steps and making them a habit, we can play our part in saving Mother Nature from the disaster that we have our selves created. We usually find words, such as Reduce, Reuse, Recycle engraved on the products that we buy. These words convey a very important message to us i.e. of conserving the result of natural resources such as paper, glass, plastic and aluminum etc. Scientists believe that we can consume these resources in an efficient manner, without harming the Mother Earth. This can be done through the process of recycling. A common example of recycling, involves the newspapers that we read each day. These are recycled again and again, so that trees can be saved. So recycling basically is the process of utilizing the product that has originally served its purpose to make or manufacture new products. The process of recycling is set in action, if these used products are disposed of in a manner that is both appropriate and environmental friendly. By adopting the popular technique of recycling, we certainly can play our due. In recycling, we can actually use the natural resources again and again, without caus ing any further harm to the environment. On an individual basis, we can contribute towards recycling in a number of ways. While doing groceries shopping, we should buy

How the economy has affected the automotive industry Essay

How the economy has affected the automotive industry - Essay Example Most of the automobile manufacturers are struggling hard in order to survive in the market. â€Å"In 1990, Mexico exported around 180,000 vehicles, whereas in the first 11 months of 2002 manufacturers in Mexico have sent 1.23 million units abroad. (DeMarines) The growth of automobile industry was huge before the current economic recession starts. Not only Mexico, the leading car manufacturers in Japan, America and Germany were also recorded huge growth in their sales before the unexpected crisis began to affect the whole world. In November, 2008, U.S. sales for the Toyota, Lexus and Scion brands combined fell 33.9 percent; year-to-date sales were down 13.4 percent in the United States, to about 2.1 million, according to Auto Data Corp. (Henry) Inside the 789 Chrysler showrooms to be cast aside, fear is starting to set in as dealers try to figure out what to do with expensive inventories that werent selling well (MSNBC.com) The proposed $ 700 billion bailout package especially to save the automobile industries in America from total destruction, is seems to be not enough as per the experts. GM and Chrysler announced last week to shed almost 2,000 retail outlets to bolster the survivors. Reducing competition from stores with the same brands is supposed to allow the remainder to boost prices and profit, and to reinvest in their businesses (Merx) â€Å"In their appeals to Congress, the U.S. automakers were short on accepting blame themselves, and long on blaming high gas prices, the credit crisis and a global recession for the sales downturn and their economic dire straits† (Henry) When we analyze all the above factors we can conclude that automotive industry is directly linked with the economy of a country. Fluctuations in economy will affect the automobile industries more than any other industries. Shift in policies and also the supply and demand of automobiles in

Kraft Foods Entrance Into China Marketing Essay

Kraft Foods Entrance Into China Marketing Essay The paper that we write is about Kraft Foods which entered the Chinese market. At present, Kraft Foods is the worlds second largest food company, as far as we know, the worlds largest food company is Nestle company. However, we do believe that Kraft Foods Company has its particular advantages, for example, it has outstanding achievements in its operating management, personnel training and so on. In the near future, we think it will go beyond itself, realize new breakthrough, so we chose Kraft Foods at last. About this paper, we mainly focus on Kraft Foods history, the reason why it entered Chinese market, and the condition of organization and management in Chinese market. At beginning, the paper was made up of six parts: they are executive summary, conclusion and section one to four. Then, we divided every Section into several parts; everyone has her or his own duties. Now, the allocation of every members task is as followings. Firstly, Veras task are the second question of section 3, the forth and eighth questions of section 4. Secondly, Janes tasks are the first and third question of section 3, the sixth question of section 4, and she is responsible for the summary and clearing up as well. Thirdly, Naomis tasks are the three questions of section 2, and the fifth question of section 4, catalogue and conclusion. Fourthly, Shelias tasks are the three questions of section 2, the seventh question of section 4, catalogue and conclusion as well. At last, Alfreds tasks are section 1 and the first three questions of section 4. We distributed equally according to the difficulty of the problems and the field who is good at. We have ordered the question accordi ng to the catalogue. In the paper, we introduce the history of the company firstly, because the history is the procedure of the development of the company. we can understand the companys culture and history that in turn will help us understand why they decided to expand internationally, and specifically into China so that we can judge the wisdom of that decision. This judgment will be an important part of the Conclusion. In addition, we write the reason why Kraft Foods entered the Chinese market; we take the Chinese market as example, specifically represent the model of their operating management and achievements. Besides, the form and organizational structure Kraft Foods Company came into China. Combine our learning with them to analyze the management of Kraft Foods. Finally, we put forward some reasonable suggestions. As all the efforts we have devoted to, we have further understanding of Krafts business and management. At the same time, with Kraft Foods as an example, we got the more practical comprehension. Section I: History of the Kraft Foods Company James Kraft is the founder of Kraft. He founded the company in 1903,Ms Irene Rosenfeld headed the Kraft Foods for more than 20 years .she help Kraft foods successfully listed in 2001.Altria announced the promotion of two executive Beth Howden and Dailuomeidi served as Co-chief CEO, she became Chief Executive Officer since June 2006,in March 2007,she became the chairman of Kraft Foods. (Kraft Foods Corporate Home http://www.kraftfoodscompany.com/cn/zh/home/index.aspx Oct 29, 2012) With the development of company, especially initiating the reforms and open policy, according to GDP, China is the second largest in the world. China cached up with Japan. According to figures released by the World Bank, in accordance with the PPP (purchasing power parity), China is the worlds second-evaluation of purchasing power. The world is about $ 55 trillion. China is probably more than one trillion U.S. dollars, accounted for about 9% of the worlds, and greatly increased the proportion of Chinas international economic. Chinas foreign exchange reserves have reached more than 14,000 billion, has accounted for one in the world. The rapid development of the economy, as the most populous nation of the world ¼Ã…’Kraft Foods will not pass the big market. (Kraft Foods Corporate Home http://www.kraftfoodscompany.com/cn/zh/home/index.aspx Oct 29, 2012) Since 1924, Kraft Foods to be listed on the stock market, from time to time during the acquisition of other companies, and extended to the food business. Kraft in 1982 and 1984 respectively into Taiwan and mainland China market, in 1988, and Altria group predecessor Philip Morris acquisition Kraft Foods, in 1989, Philip Morris will its General food and Kraft merge for Kraft General Foods. In 2000, Philip Morris acquired Nano Beth and then merge it into Kraft. In July 2007 by acquiring rival Danone, Kraft starts its biscuit business. Kraft encourage the expansion into china. Before the worlds second-largest food group Kraft Global Board concluded in Beijing. Despite the growing number of multinational global board of directors moved to China, for Kraft, this is the first time. Since 2002, the global business restructuring Kraft yogurt sold to milk ternary .the name of Kraft in China is not so loud, it makes Kraft some grievances. in fact, Krafts biscuit business sit tight the first. T ANG- the Guozhen solid instant drinks and Maxwell House coffee were also occupy the first, second market share in their respective fields. Kraft was on the rise in the global downsizing while on the high-speed development of the investment in developing countries, China has become one of the five countries of the Kraft focused investment, and the Chinese people to re-recognize Kraft become increasingly important (Kraft Foods Corporate Home http://www.kraftfoodscompany.com/cn/zh/home/index.aspx Oct 29, 2012) In 1982, General Foods and Unity to set up a joint venture company in Taiwan, Kraft Foods locate in china in Beijing in 1984, in 1996, and Nabisco biscuit completed the factory in Beijing and Suzhou. So far, Krafts investment in China is more than $ 200 million. In early 2006, Kraft Australia factory production migrated to Suzhou, in 2000, Nabisco acquisition of United Biscuits biscuit business in the Greater China region, in the same year Kraft acquired Nabisco. In 2001, Kraft sold Beijing Kraft dairy business. In 2005, Kraft began building a new biscuit factory in Beijing. In 2006, Kraft will integrate all the entities in China to Kraft Foods. (Kraft Foods Corporate Home http://www.kraftfoodscompany.com/cn/zh/home/index.aspx Oct 29, 2012) Section II: Why Kraft Foods Company came to China? Kraft Foods came to China in 1984. Now, the company has 4,000 employees in China approximately, and its products cover 4 consumer goods sectors: biscuits, coffee, powdered beverages and confectionary. The company has set up offices in 250 cities across China and 8 manufacturing facilities in Beijing, Suzhou, Shanghai, Guangzhou and so on. Kraft Foods Corporate Management (Shanghai) Co., Ltd is the headquarters of Kraft Foods in China. (Expanding Market in China: Kraft Foods Commissions New Production Line in Suzhou http://www.kraftfoodscompany.com/cn/en/mediacenter/kraftfoodschinanews/2011/20110704.aspx 10-30-2012) Obviously, Kraft Foods Company expanded elsewhere. October 1, 2012, MondelÄâ€Å"z international launched the worlds top snack food brand of former Kraft food with 10 million people around the world. Kraft Foods is the worlds second largest food company, doing business in 145 countries around the world, one of the subsidiaries of MondelÄâ€Å"z International Company. It is one of the most outstanding makers of coffee, chocolate, gum, biscuits and candy in the world. The company has its main branches in North America, China and Canada. The company already has around 100,000 MondelÄâ€Å"z International employees across more than 80 countries and areas. Kraft has become the giants of the food industry, and its affiliates are around the world. Though MondelÄâ€Å"z International is new, the companys brands are as diversified and rich with heritage as the 170 countries in which its products appear on the market (Kraft foods Company http://www.mondelezinternational.com/SiteCollectionDocuments/pdf/mondelez_intl_fact_sheet.pdf 28 October 2012 ) The Kraft focuses on improving its growth to expand the Companys global scale, the Company is expanding its marketing now, also they growing markets and making infrastructure investments larger, such as the markets like China, Brazil, Mexico, Russia and so on. (United States Securities and Exchange Commission http://www.mondelezinternational.com/assets/pdf/KraftAR04_10K.pdf 10-30-2012) In addition, they consider differences in governments. The U.S. government has an open attitude and policy about export. The company is no longer a simple export the brand of the United States around the world, but expects them to automatically do well. Kraft priority to China as the most important countries in its developing markets division. They have taken into account the differences in the Chinese government and the Chinese market and will use the advantage of the Chinese market. It has invested distribution, research and development, marketing Oreo, Tang orange drink, its best-selling item, and its dozens of brands of disproportionate resources. Their company official said that they believe that the Chinese market is to teach us how to focus and how to distinguish and how innovation. The official also said that they will continue to do their utmost to provide safe, delicious, high-quality products for Chinese consumers with a variety of methods, expanding the scale of productio n, increased R D investment intensity, open up new markets, and so on. (Kraft food Company http://www.kraftfoodscompany.com/cn/en/mediacenter/kraftfoodschinanews/2011/20110704.aspx 28 October 2012) At the same time, they consider differences in business practices and customs. China is one of the top 10 markets in terms of development priority for Kraft Food. Many famous brands of Kraft Foods, such as Oreo, Chips Ahoy, and Uguan, have become the favorites of Chinese customers. said Lorna Davis, and she told us that they will continue to make their best efforts to provide safe, delicious and high quality products to Chinese consumers with a variety of approaches, their goal is expands production scale and develops new markets, because China is a big market. When Kraft firstly came to China, their products sold not very well. Because that it different between Chinese and foreigners tastes. The Chinese people can not stand the sweetness of the products. Then Kraft changed the sales strategy. (Expanding Market in China: Kraft Foods Commissions New Production Line in Suzhou http://www.kraftfoodscompany.com/cn/en/mediacenter/kraftfoodschinanews/2011/20110704.aspx 10-29-2012) At last, there are same personal differences within the company in deciding that China was a good market for them. Shawn Warren is the president of Kraft Foods China. Due to the sale trouble in 2005, he proposed to launch a combination of local tastes Oreo cookies. Shawn Warren said, Consumers in China said they hope to get a little taste of the stimulus as well. Therefore, that is what we want to hear. He advocates should seize the opportunity, improved the taste of the food, according to the tastes of Chinese consumers to take full advantage of the Chinese market. By clicking on Krafts distribution network in Chinas cities, the number of Cadbury candy sales will rise to about 40. Lorna Davis, president and chairman of the board of Krafts business in China in an interview with reporters, Reuters reporters said on the sidelines of the World Economic Forum. Chinas economic situation has been changing annually, the real challenge is how to choose the right opportunity Davis said. If I had unlimited resources and unlimited people, I will take with Kraft, but now the focus is in the integration of Cadbury biscuits and expanding our product line. She advocated a long-term view point, and not just confined to the Chinese market. (Kraft Foods China pushes for local flavors in Oreos http://www.china.org.cn/learning_english/2012-06/08/content_25597524.htm October 28, 2012) Section III: The Form Kraft Foods Company Came into China Kraft Foods chooses the form of expanding to come into China. Kraft Foods expand a brand in China, and up to now, it has several brands not only in china but also some Asian countries. Traces back to its history, Kraft Foods started to sell the products in China in 1984. At present, there has been have 4 consumer goods sectors in the field of foods; they are confectionary, biscuits, coffee, and powdered beverages, each of them is popular in China. The headquarters of Kraft Foods in China is Kraft Foods Corporate Management (Shanghai) Co., Ltd. The company has set up 250 offices and 8 manufacturing facilities across China, the main brands are distributed in Beijing, Suzhou, Shanghai, Guangzhou and Jiangmen. This measure makes people in china enjoy the nice snacks from America. (Expanding Market in China_ Kraft Foods Commissions New Production Line in Suzhou http://www.kraftfoodscompany.com/cn/en/mediacenter/kraftfoodschinanews/2011/20110704.aspx 10-30-2012) As the words said above, it is not the only option for Kraft to enter Chinese market. And it has other options. For example, they came into china by the form of acquisition. As Danone was in Chinese market, and when Kraft acquired Danone, the market in China which Danone had was belong to Kraft. (Expanding Market in China_ Kraft Foods Commissions New Production Line in Suzhouhttp://www.kraftfoodscompany.com/cn/en/mediacenter/kraftfoodschinanews/2011/20110704.aspx 10-29-2012) You must have a doubt that why did they make the decision? China is one of the top 10 markets in Kraft Food in terms of development priority. There are many famous kinds of Kraft Foods, these products attract almost every Chinese. Such as Oreo, Chips Ahoy, and Uguan, many people think these are their favorite foods. Nowadays, Suzhou Industrial Park is preparing to welcome the Kraft foods coming. Because Kraft foods bring us energy and talents, promote employment and economic development. The most important is that they intend to take root germination in China and based on their sustainable development, they want to make use of their business philosophy to create win-win situations for the whole society. (Expanding Market in China_ Kraft Foods Commissions New Production Line in Suzhou http://www.kraftfoodscompany.com/cn/en/mediacenter/kraftfoodschinanews/2011/20110704.aspx 10-30-2012) Section IV ¼Ã… ¡The Organization Structure Taken by Kraft Foods Company in Coming to China Strong corporate governance is essential, Our Board of Directors believes that effective corporate governance principles and practices, together with the companys Articles of Incorporation , By-laws , Code of Business Conduct and Ethics for Directors and Corporate Governance Guidelines , provide a strong framework to assist them in upholding their fiduciary responsibilities to shareholders and promoting the long-term success of the company. (Corporate Governance http://www.mondelezinternational.com/Investor/corporate-governance/index.aspx Oct 30, 2012) When Health staff are working, they are full of enthusiasm, a successful business needs a healthy workforce, which is why we want to encourage our employees to have a healthy lifestyle, and every year our goal is to expand these efforts. Our staffs Lifestyle need to improve, they can do such as stress management, weight management and smoking cessation, and so on. (Wellness http://www.mondelezinternational.com/DeliciousWorld/workplaceandculture/wellness.aspx Oct 30, 2012) We may make it a priority to treat our people well, we can help them develop and give them a rewarding working life, Excel in their performance Develop skills for improvement Move towards their career goals By providing training and development programs, on-the-job learning, coaching and feedback, we could make sure that everyone who works with us has the resources they need to learn more and build their careers. The success depends on motivated and committed employees. We would need them to feel that they play a real part in helping our business meet its goals and have an understanding of what they are. We should have several different ways of measuring our employees level of engagement with the business and satisfaction with their working lives such as through constructive dialogue with our employee representative groups and employee survey. (Wellness http://www.mondelezinternational.com/DeliciousWorld/workplaceandculture/wellness.aspx Oct 30, 2012) The organizational structure of Kraft is matrix structure. Kraft has five global consumer sectors, which are Beverages, Cheese and Dairy, Snacks, Convenient Meals, and Grocery. Then in this structure, organization dimensions are also divided into three parts. First, in order to improve growth and global expansion, a brand new global marketing and category development group is being established. Second, for the sake of better severing local consumers and customers, the geographic-based commercial units is forming to strength the development county by country. Third, within our business system, our key functions will be responsible for promoting cost savings and accelerating effectiveness. (Kraft Foods Announces New Global Organizational Structure http://www.lexdon.com/article/kraft_foods_announces_new_global/56574.html 10-30-2012) There are other structure discussed in the chapter might allow Kraft to operate more effectively. The move to a product team will lead to greater effectiveness and efficiency. The dual reporting relationships that are at the heart of matrix structure have always difficult for managers and employees to deal with. Often, the functional boss and the product boss make conflicting demands on team members, who do not know which boss to satisfy first. The product team structure differs from a matrix structure in two ways. First, it does away with dual reporting relationship and tow-boss managers. Second, functional employees are permanently assigned to a cross-functional team that is empowered to bring a new or redesigned product to market. And it can avoid problems of two-way communication and the conflicting demands of functional and product team bosses. (Kraft Foods Announces New Global Organizational Structure http://www.lexdon.com/article/kraft_foods_announces_new_global/56574.html 10-30-2012) Then, there are three levels in the organizations hierarchy. And it is authority centralized. Irene B. Rosenfeld presides over one of the worlds biggest food companies, she has the supreme authority, so in my mind, it is authority centralized. Then, let me describe the span of control of the top manager and of middle or first-line managers. The CEO in Kraft Foods is Irene B. Rosenfeld. She presides over one of the worlds biggest food companies. Under the CEO, there are some Executive Vice Presidents and Presidents; they are responsible for each region and each field. Then, there are some teams leaders, their work are specific, what they need to do are concentrating on variety kind of production. (Management Team http://www.kraftfoodscompany.com/eu/en/about/management_team/index.aspx Kraft foods Team leader profiles _ LinkedIn http://www.linkedin.com/title/team-leader/at-kraft-foods) According to all the learning that we got, we think that the distribution of authority appropriate for the organization and its activities. Kraft produces food goods at refrigerated, dry and frozen Kraft plants third party manufacturers located across the country. From the plants to a network of upstream Kraft buffer facilities as storage overflow buffer located near the plant. The physical characteristics of these are similar products, so we can not say that it is very fragile or brittle, these goods should flow through the DSD channels, in order to reduce the losses caused by touch points on the network and product damage. (Direct Store Delivery Versus Centralized Distribution http://www.mwpvl.com/html/dsd__vs_central_distribution.html October 30, 2012) I think it is possible to flatten the hierarchy by decentralizing authority and empowering employees. Roger K. Deromedi is the Chief Executive Officer of  Kraft Foods. He announced a new global organizational structure to achieve a more solid positioning Kraft sustainable growth. Krafts management team is unmatched. Every member has a vision of a world-class leader in professional knowledge and broad perspective to help Kraft to achieve sustainable growth. said Betsy Holden, 48, has been named President, Global Marketing and Category Development, and will continue as a member of the Kraft Foods Board of Directors. Holden, co-CEO of Kraft Foods (Kraft Foods) and Kraft Foods North America President and CEO.Holdens group will fugle Krafts growth agenda by driving category development across countries with global category strategy, new product development platform and superior marketing. This new team will build on the success of Kraft Foods global categories Parliament by creating a g lobal classification team. Krafts business units based on geographic location will be divided into the North American commercial and international business, with directly responsible for the marketing and sales between countries, including profit and loss responsibility. At the local level, these organizations will promote the Kraft business; make full use of the category strategy, development platform development and global marketing cooperation with global marketing and category development group. (Kraft Foods Announces New Global Organizational Structure http://www.lexdon.com/article/kraft_foods_announces_new_global/56574.html 30 October 2012) The principal integrating mechanisms used in Kraft Foods Company and sufficient coordination among individuals and functions that they provide are followings. The Krafts final strategy is to act responsibly. As the Company strives for sustainable growth, it seeks business success in ways that honor ethical and legal standards and that respect people, communities and the natural environment. This strategy includes a commitment to strong compliance and integrity programs and sound corporate governance, as well as a number of health and wellness initiatives, such as enhanced nutrition labeling, the development and funding of community-based programs and voluntary limitations on advertising to younger children. It also includes taking steps to contribute to the sustainability of the Companys agricultural supply base through several programs with respected international and local partners. Through the Krafts years of the development process, we can see that Kraft has been continuously through the acquisition of local enterprises to expand its business in China, and this is Krafts business model in America. At the beginning, Kraft came to China, Kraft also did not think too much about the changes about demand for cross-cultural product development or local marketing decision. Completely copy American model approach also makes Kraft lose the Chinese market narrowly. Until 2005, Kraft realized the problem and began to reform, increase the Chinese capital market and the investment of human resource and so on. Then Kraft earns a success in China. (United States Securities and Exchange Commission http://www.mondelezinternational.com/assets/pdf/KraftAR04_10K.pdf 10-30-2012) Now that we have analyzed the way this organization is organized, we want to give Krafts managers to help them improve the way it operates. Matrix structures have been successfully used for years at high-tech companies where new product development takes place frequently and the need to innovate quickly is vital to the organizations survival. However, the dual reporting relationships of a matrix structure have always been difficult for managers and employees to deal with. So, it is better to improve the organizational structure to product team structure. The product team structure differs from a matrix in that: 1) it does away with dual reporting relationships and two-boss managers, and 2) functional employees are permanently assigned to a cross-functional team. It can help them gain a competitive advantage in fast-changing organizational environments. Conclusion: An Analysis of Kraft Foods Companys Entrance into China To conclude, Kraft Foods is the worlds second largest food company, doing business in 145 countries around the world, one of the subsidiaries of MondelÄâ€Å"z international. It employs more than 60,000 employees worldwide. Krafts core product line is for coffee, confectionery, dairy products and beverages. Krafts business is in more than 70 countries, its products sell in 150 countries worldwide. Kraft North America and Kraft International two units manage the market of the United States and Canada, as well as Europe and developing markets. As the end of December 2007, Warren Buffets Berkshire Hathaway holding 8.6% of Kraft stock, is a float institutional investors. So far, Krafts investment in China is more than $ 200 million. In early 2006, Kraft Australia factory production migrated to the factory in Suzhou. The Suzhou plant is one of the few food factories that Kraft first entered the Chinese investment in the construction. The production of Krafts biscuit brand Oreo, music , Wealthy, Taiping and grimace toot has become the fastest-growing source of income in China. In the North American market, Kraft has a lot of product improvements, and mark calorie content on the packaging, in order to concern about peoples waist. In China, even though most people do not realize this, Kraft has taken the lead in product packaging clear stated calorie content. So that consumers can clearly choose to control the amount of food. As we have researched the situations, we find some interesting problems that they encountered. Kraft Group as the worlds leading food companies, in recent years in China, with good operating performance and a remarkable position in the market, many of its products have been well known to consumers. However, as early as in 2005, Krafts sales in China are not satisfactory. In the beginning, Kraft came to China, Kraft also did not think too much about the changes about demand for cross-cultural product development or local marketing decision. Completely copy American model approach also makes Kraft lose the Chinese market narrowly. Until 2005, Kraft realized the problem and began to reform, increase the Chinese capital market and the investment of human resource and so on. So Kraft actively adjusted its marketing strategies in order to better adapt to the requirements of the competitive environment, Kraft eventually created the success in China market. Then Kraft earns a success in Chin a. I think the way they solve the problem is very scientific. Kraft made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹some adjustments to the company in accordance with the China market situation and the tastes of Chinese consumers. They seize the opportunities. So they achieved success. Of course, they also have insufficient. I think they can be more active innovation. They can release more flavors and varieties of biscuits to catch the consumers stomach. So Kraft can attract the attention of consumers and increase sales and market share. I believe Kraft do create a better future. Over the years, Kraft has always insists on the principle of related to food quality never concessions, which achieved a sales of over 300 billion U.S. dollars in the global top 500 enterprises. In order to ensure the food quality, Krafts new factory controls of physical, chemical, biological, three major sources of pollution tightly. Physical sources of pollution, the workshop all organic glass windows and stainless steel, metal, glass and hard plastic material to avoid entering the production line, all corner radian design to prevent dust left; plant cleaning are edible grade cleaner agents, equipment lubrication points with the product contact parts, use only food grade lubricants, to do so despite the high cost, but to avoid chemical pollutants entering the food; biological pollution control, Kraft raw flour define the amount of heat-resistant Bacillus, oven temperature curve have a special instrument verification, to ensure that the quality of food.  The Krafts strict quality control is also reflected in many details. Some consumers are allergic to peanuts, and in order to protect the health of these people, Kraft specifically arranged a dedicated production line. Kraft pays attention to product quality in order to open the door to success.